Fortune magazine released , the most admired Chinese company in 2016, and Guizhou Moutai ranked 海思k3v2

"Fortune" magazine published 2016 "most admired company China"   Kweichow Moutai ranked eleventh – Guizhou channel — people.com.cn original title: the Most Admired Companies, "fortune" magazine every year Moutai released the 2016 "most admired China company", Kweichow Moutai position ranks eleventh. Recently, the "fortune" magazine published 2016 "most admired China company", Kweichow Moutai nominated again in the list, ranked eleventh. The top 10 enterprises are: Alibaba, Tencent, China Sea, Wanda, Biyadi, Jingdong, Geli, Lenovo, sanyichonggong. Since the Kweichow Moutai list for 11 consecutive years, "fortune" magazine "the most admired company Chinese" launched for the first time since 2006, for 11 consecutive years has released the list, known as soft power company China barometer. The reporter statistics found that Kweichow Moutai Guizhou as the only nominated enterprises every year on the list, which, in 2012, an annual average of 2009 ranked ninth, the best results for the calendar year on the list. The main criteria in the investigation of "China company": local enterprises accounted for the majority of shares or the main management team in China mainland companies. The 294 candidates for the company of the survey information from Chinese National Information Center, the National Bureau of statistics, the SASAC, Chinese Enterprise Federation, Shanghai and the Shenzhen stock exchange and the National Association of industry and Commerce and other authorities. According to the "fortune" 35000 Chinese enterprise management questionnaire, according to each interviewee according to product and service status, long-term investment value of the assets of the company, reasonable use of innovation, quality of management, financial soundness, to attract and retain talent ability, social responsibility and global management effectiveness of the 9 standards for in order to obtain the final candidate scoring list. In this year’s list, the Internet and other popular industry in the top ten accounted for half of the country. According to the "fortune" magazine introduction, the liquor industry in recent years has suffered a great impact and challenges, the industry cycle, three slimming, luxury consumption restrictions on the industry to combat was quite fierce, but Kweichow Moutai has been in action. 2020 production will reach 120 thousand tons in 2013, Moutai launched the first consumption transformation, positioning the product from the previous high-end consumer and business to the general consumer groups. 2014 stripping series of wine to a separate company, the integration of other liquor to learning wine company, and the company positioning clearly for Moutai wine as the core of high-end liquor operation platform. At the same time, vigorously promote the export of products (Moutai currently in the country liquor wine exports accounted for 50%), last year in Hongkong, Russia, Milan, San Francisco and other places for a promotion, to promote wine culture and wine quality of Moutai, "Moutai healthy drinking wine" has been the consumer’s identity. According to the consumption characteristics, the liquor market overseas since 2016, Kweichow Moutai to bar consumption as a starting point, with Moutai wine as the base wine cocktail to expand the overseas consumer market as a selling point. Not only that, but also actively explore new methods, side line products are from the mode of fashion brand as a breakthrough in the youth market, the wine taste, brand image, business) 《财富》杂志发布2016年“最受赞赏的中国公司” 贵州茅台位居第11位–贵州频道–人民网 原标题:最受赞赏公司,年年有茅台 《财富》杂志发布2016年“最受赞赏的中国公司”,贵州茅台位居第11位。 近日,《财富》杂志发布2016年“最受赞赏的中国公司”,贵州茅台再度入围该排行榜,位居第11位。前十位的企业依次为:阿里巴巴、华为、海尔、腾讯、大连万达、比亚迪、京东、珠海格力、联想、三一重工。 贵州茅台连续11年上榜 《财富》杂志“最受赞赏的中国公司”自2006年首次推出以来,已连续11年发布该榜单,被誉为中国公司软实力的晴雨表。记者统计发现,贵州茅台作为贵州唯一入围企业年年上榜,其中,2012年、2009年均排名第9位,为历年上榜最好成绩。 调查中的“中国公司”主要定义标准为:本地企业占多数股份或者主要管理团队位于中国内地的公司。 此次调查的294家候选公司的信息来自中国国家信息中心、国家统计局、国资委、中国企业联合会、上海和深圳证券交易所和全国工商联等多家权威机构。 《财富》通过向35000名中国企业管理人发放问卷,依据每位受访者按照产品和服务的地位、长期投资价值、公司资产的合理利用创新能力、管理质量、财务稳健程度、吸引和保留人才的能力、社会责任、全球化经营的有效性等9项标准为候选公司打分,从而获得最终榜单。 在今年的榜单中,互联网等热门行业在榜单的前十名里占据了半壁江山。 据《财富》杂志介绍,白酒行业近几年曾遭受到很大的冲击和挑战,行业周期、三公瘦身、奢侈消费限制等一度对这个行业打击颇猛,而贵州茅台一直在行动。 2020年产量将达12万吨 早在2013年,茅台率先启动消费转型,将产品定位由此前的高端转向商务消费和普通消费群体。2014年剥离系列酒至单独的公司,整合其他酒类至习酒公司,而将股份公司定位明确为以茅台酒为核心运营高端白酒平台。同时,大力推动产品出口(茅台酒目前在全国白酒出口的占比达到50%),去年在香港、俄罗斯、米兰、旧金山等地进行了推广,宣传国酒文化和茅台酒品质,“长期饮用茅台酒有利健康”的主张得到了消费者的认同。 针对海外酒类市场的消费特点,2016年起,贵州茅台以酒吧消费作为切入点,以茅台酒作为基酒的鸡尾酒为卖点拓宽海外消费市场。不仅如此,还积极探索新方法,从时尚品牌惯用的副线产品模式作为年轻人市场的突破口,在酒体口味、品牌形象、营销手段等方面都贴近年轻消费者,撬动新的市场增长点。 随着周期回暖和行业消费升级的到来,贵州茅台自2016年来在资本市场上很受追捧,股价稳步攀高。 此外,记者从《茅台集团“十三五”发展战略规划》上看到:到2020年,贵州茅台集团的白酒产量将达到12万吨,龙头产品茅台酒的产量达5万吨,整体收入达到千亿元级,综合效益稳居行业第一;在集团内部培育2至3个上市公司,进一步巩固和提升世界蒸馏酒第一品牌地位,把茅台集团打造成产融结合的国际化酒业投资控股集团,成为享誉全球的国酒茅台,受人尊敬的世界级企业,引领带动中国酒业健康发展,助推贵州经济社会全面进步。(王奇 罗康红) (责编:罗炼、陈康清)相关的主题文章:

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